Cow & Sow: 6,000 covers and an award-winning launch

Paid media, tracking and audience work for Cow & Sow's Birmingham opening and business-wide loyalty scheme.

6,000covers from the launch campaign

£100k+loyalty scheme sales in the first 100 days

12,000+loyalty members by February 2026

The problem

Cow & Sow were opening a new venue in Birmingham and launching a loyalty scheme across the business. Both needed to land with the right people from day one, not just make noise.

What we did

We led creative direction, set up tracking, built out new audiences and brought existing customer data into campaign targeting. We worked alongside Spaceman Marketing and other specialist partners on the launch.

What happened

The combined launch campaign generated 6,000 covers and won Launch Campaign of the Year at the 2026 Restaurant Marketer & Innovator Awards. The loyalty scheme made over £100,000 in sales and signed up 5,000 members in its first 100 days. By February 2026 it had more than 12,000 members and accounted for 15% of total sales.

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